Soft Copy: Yes
Downloadable File: Yes
University: IGNOU
Course: Master of Business Administration
Q&A of MS-423 Solved Assignment 2023 - Marketing of Financial Services
Q. Explain the different marketing orientations and discuss their application in marketing of financial services.
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Q. Explain the unique features of banking services and discuss how these features impact the selection of distribution channels for delivery of banking services and products.
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Q. Explain the following:
(i) Securitization Services
(ii) Factoring and Forfaiting Services
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Q. What are Insurance Services? Discuss the need for marketing of insurance services and discuss the scope for growth of insurance services.
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Q. What are the drivers of change in Financial Services? Explain the role of information technology to address these changes.
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Product: MS-423 Solved Assignment 2023 - Marketing of Financial Services
Course: IGNOU MBA (Master of Business Administration)
Session: Jan - June 2023, July - Dec
