Soft Copy: Yes
Downloadable File: Yes
Course: Master of Business Administration
Q&A of MS-06 Solved Assignment 2016
Q. (a) What do you understand by the term “Marketing”? Discuss the scope and importance of
marketing function in the current Indian Business Environment.
Q. Effective Marketing is the result of proper blending of marketing mix elements.
Elaborate the above statement with two suitable examples by taking one each from an
FMCG and a consumer durable product/Brand of your choice.
Q. What are the major reason that marketers undertake segmenting their markets
periodically? Explain with suitable example of your choice.
Q. Explain briefly the concept of Product Life Cycle (PLC). To what extent monitoring
PLC helps enable in accomplishing the marketing objectives of the firm in the
i) Mobile Hand Set .
ii) Fresh fruit juice.
Q. As a Manager, briefly discuss the various considerations involved in the design of
marketing organization in the following scenario:
i) Large scale cement manufacturing company
ii) North based woolen garments manufacturer.
Q. Discuss the key steps involved in the selling process. Explain with a suitable example.
Q. (a) What is Marketing Research? How do the outcome/results of research help in decision
making process? Elaborate by taking an example.
Q. Briefly explain how marketing research helps in New Product Development
process/strategy. Discuss the key steps that you would consider in such a development
process for the brand extension of a premium toilet soap.
Product: MS-06 Solved Assignment 2016
Course: IGNOU MBA (Master of Business Administration)
Session: July - Dec 2016
Subject: Marketing for Managers
Ignou Mba MS-06 Assignments - Old Sample Answer
Q. What do you understand by Distribution Channels?
Answer. A distribution channel is a set of people and firms that facilitates the flow of a product from manufacturer to end user. Three major parties are involved in a distribution channels: manufacturers, end users, and intermediaries. An intermediary is an independent person or firm that operates in between the manufacturer and the end user. Intermediaries sometimes are called resellers, middlemen, or jobbers. In addition to buying and selling the manufacturers’ products, they also perform other marketing activities such as personal selling, promoting, and gathering market intelligence. Intermediaries may or may not take the title of the goods in transit from the manufacturer to the end users................ In industrial goods, the channels are usually shorter than consumer channels. Direct selling is prevalent due to closer relationship between the manufacturer and the customer, as well as due to the nature of the product sold. Distribution channel for services are usually short and are either direct or by using an agent. Because stocks are not held, the role of wholesalers, retailer or industrial distributor does not apply....... The choice of channels can be of great significance strategically. It sets the tone for many of the other marketing activities, as well as creating major constraints and setting up great opportunities.........
Q. Distinguish Product Marketing Vs Services Marketing.
Answer. Businesses which are marketing a product encounter different challenges in comparison with those that are marketing a service. If you’re transitioning from marketing products to services or vice versa, you need to know and understand these differences to successfully promote and sell. Knowing the different challenges in product and service marketing can help you identify the correct approach. A product is a tangible good that a customer can see, touch, feel, try on, taste or otherwise use..... Services are not physical and cannot be "possessed." Because they can't be seen, touched, or made tangible...... Product marketing is more specialized and detailed than most people may realize......
The experience a client has with a service varies from one individual to another. The marketer is required to address this in 2 steps: first, to separate the elements of the service which could be standardised, and then to standardize them as much as possible. By doing this, clients will be assured that they’re consumption experience will be what they expect.. Email or call us to get Ignou Mba MS-06 Solved Assignment ......
Services cannot be stored. This is a key challenge to a service provider as any service time which is not used means a loss in revenue. For example, for every bus seat that sits empty the company is facing a loss in profit. The same issue exists for the hairdresser shop. The barber shop must keep their barbers busy cutting hair and not sitting.....
Q. Write a note on Marketing Research.
Answer. Market research is vital for the success and growth of a company. It helps to enhance the competitive nature of the business and reduce the risks. For marketers, research is not just employed for the purpose of learning, it is also a crucial component required to make good decisions....... Market research does this by giving marketers a picture of what is occurring (or likely to occur) and, when done well, provides alternatives that can be selected. For example, good research may suggest many choices for introducing new products or entering new markets. Generally marketing decisions prove less risky when the marketer can select from more than one option..... With the market getting increasingly competitive with each passing day, possessing apt knowledge about the concerns and tastes of your clients has become essential for any organization. Market research is the best way to improve customer satisfaction, know the factors which affect your organization, and to lift up your performance.