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Course: Master of Business Administration
Q&A of MS-06 Solved Assignment 2017 - Marketing for Managers
Q. (a) Define Marketing and discuss its scope as an exchange process between the firm and its customers. Illustrate with two suitable examples of your choice.
(b) Scan various secondary data sources available to you and collect relevant data historically to discuss the importance of Marketing in an emerging economy like India.
Q. (a) Explain the term Market Planning. Discuss the elements of Marketing Mix and their role in formulating suitable strategy in the following situations.
(i) Chain of Computer training centers
(ii) Premium Unisex Talcum powder.
(b) Define Market Segmentation and discuss its scope and the bases of segmentation that are relevant to the Indian Marketer.
Q. (a) Who is a Consumer? Elaborate giving suitable examples. Why it is necessary for marketers to have a sound knowledge of the end user and their behavior. Discuss.
(b) Distinguish between New Product Development with Product Life Cycle with an example.
Q. (a) What is pricing? What are the major objectives of pricing for a marketer? Explain with suitable example the various pricing methods available to the marketer
Q. (b) What make Distribution as one of the core function in a manufacturing concern? List out and discuss the major channels of distribution that you are familiar with suitable examples.
Product: MS-06 Solved Assignment 2017 - Marketing for Managers
Course: IGNOU MBA (Master of Business Administration)
Session: Jan - June 2017
Ignou Mba MS-06 Assignments - Old Sample Answer
Q. What do you understand by Distribution Channels?
Answer. A distribution channel is a set of people and firms that facilitates the flow of a product from manufacturer to end user. Three major parties are involved in a distribution channels: manufacturers, end users, and intermediaries. An intermediary is an independent person or firm that operates in between the manufacturer and the end user. Intermediaries sometimes are called resellers, middlemen, or jobbers. In addition to buying and selling the manufacturers’ products, they also perform other marketing activities such as personal selling, promoting, and gathering market intelligence. Intermediaries may or may not take the title of the goods in transit from the manufacturer to the end users................ In industrial goods, the channels are usually shorter than consumer channels. Direct selling is prevalent due to closer relationship between the manufacturer and the customer, as well as due to the nature of the product sold. Distribution channel for services are usually short and are either direct or by using an agent. Because stocks are not held, the role of wholesalers, retailer or industrial distributor does not apply....... The choice of channels can be of great significance strategically. It sets the tone for many of the other marketing activities, as well as creating major constraints and setting up great opportunities.........
Q. Distinguish Product Marketing Vs Services Marketing.
Answer. Businesses which are marketing a product encounter different challenges in comparison with those that are marketing a service. If you’re transitioning from marketing products to services or vice versa, you need to know and understand these differences to successfully promote and sell. Knowing the different challenges in product and service marketing can help you identify the correct approach. A product is a tangible good that a customer can see, touch, feel, try on, taste or otherwise use..... Services are not physical and cannot be "possessed." Because they can't be seen, touched, or made tangible...... Product marketing is more specialized and detailed than most people may realize......
The experience a client has with a service varies from one individual to another. The marketer is required to address this in 2 steps: first, to separate the elements of the service which could be standardised, and then to standardize them as much as possible. By doing this, clients will be assured that they’re consumption experience will be what they expect.. Email or call us to get Ignou Mba MS-06 Solved Assignment Jan - June or July - Dec ......
Services cannot be stored. This is a key challenge to a service provider as any service time which is not used means a loss in revenue. For example, for every bus seat that sits empty the company is facing a loss in profit. The same issue exists for the hairdresser shop. The barber shop must keep their barbers busy cutting hair and not sitting.....
Q. Write a note on Marketing Research.
Answer. Market research is vital for the success and growth of a company. It helps to enhance the competitive nature of the business and reduce the risks. For marketers, research is not just employed for the purpose of learning, it is also a crucial component required to make good decisions....... Market research does this by giving marketers a picture of what is occurring (or likely to occur) and, when done well, provides alternatives that can be selected. For example, good research may suggest many choices for introducing new products or entering new markets. Generally marketing decisions prove less risky when the marketer can select from more than one option..... With the market getting increasingly competitive with each passing day, possessing apt knowledge about the concerns and tastes of your clients has become essential for any organization. Market research is the best way to improve customer satisfaction, know the factors which affect your organization, and to lift up your performance.