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Ignou MBA Solved Assignments
IGNOU MBA Solved Assignments

MS-06 Solved Assignment Marketing for Managers

Rs. 200.00

  • Version: Jan - June 2014

Solutions Available: Yes

Q. Distinguish between the terms "Marketing and Selling" and discuss the various activities carried out in the following situations.
i. Company selling Xerox machines
ii. Multi-specialty hospital services
iii. Space selling by Advertising Agency
Answer. Marketing is the process of creating and applying a plan to identify...... Selling involves making more sales so as to increase the company's revenues. Despite the difference....

Q. Why a sound knowledge of consumer behavior in essential for marketer? Discuss.
Answer. Knowledge of consumer behavior can be an important competitive...... Consumer behavior is an important consideration when constructing a marketing plan......

Q. Identify the elements of Marketing Mix for Services. Explain each of these elements by taking an example of any service offering of your choice..
Answer. The marketing mix is an important element in the development of marketing....... The marketing mix includes all the elements which influence an organization......

Q. Discuss the significance of Marketing Organization in the light of the firms Marketing objectives.
Answer. Marketing organisation is a group of marketing persons brought together to make decisions on marketing areas like........ Marketing organisation provides a system of relationships among.....

Q. "Marketing Research (MR) is the corner store for the success of a company". Discuss the above statement by picking an example of your choice where the role of MR has contributed to the firmís success.
Answer.Marketing research, including problem definition, research design, data types...... Market research provides relevant data to help solve marketing challenges that a business will.....

Q. Elaborate the importance of the stages in the Buyer Decision Process and its impact on the business.
Answer. Buyer decision processes are the decision making processes undertaken by consumers in regard to a potential..... Behind the visible act of making a purchase lies a decision process that must......

Q. Why and when firms embark on New Product Development Initiatives? Discuss.
Answer. The dynamics of markets, technology, and competition have brought changes to virtually every market sector and have made new product development one of the most.... Businesses must innovate in order to survive..........

Q. What is STP Strategy? What are the benefit and their limitations?
Answer. The strategic marketing planning process flows from a mission and vision statement to the selection...... STP marketing is a three-step approach to building a targeted marketing....

MS-06 Solved Assignment - IGNOU MBA

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