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Ignou MBA Solved Assignments
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MS-06 Solved Assignment

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  • Version: 2017 July - Dec


Soft Copy: Yes
Downloadable File: Yes
University: IGNOU
Course: Master of Business Administration

Q&A of MS-06 Solved Assignment 2017 - Marketing for Managers

Q. a) Define Marketing and discuss its scope, prospects and challenges for Brick and Mortal marketers in the era of on-line/e- business marketer being successful.

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b) Elaborate the key elements of marketing mix and explain their significance in strategy formulation by taking an example of a product and a service offering of your choice.

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Q. a) What do you understand by the term Market Planning? When and why the activity of planning emerges in an enterprise. Elaborate with an example.

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b) Every product and service offering is faced with competition in the market place the level of competition varies with the product/ service category. In the light of the above what role can marketing research play in helping the firm to maintain and retain its position consistently. Discuss.

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Q. a) What do you understand by the term “Product”? Discuss at length with suitable illustrations.

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b) As a Marketing Manager of a consistently growing FMCG company you are advised by the Top management to generate New Product Ideas for a line of wellness products. What methods you would adapt for generating new ideas and why? Discuss briefly the possible New Product Development Strategy for the proposed wellness product category

Answer.

Q. a) In the above question pertaining to wellness product category and new product development strategy suggest the following and justify giving reasons
i) Brand name and packaging
ii) Pricing strategy
iii) Advertising and Publicity

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Q. b) Discuss briefly the various sales forecasting methods you are familiar with. Propose a suitable method/s for this following.
i) Wellness Products
ii) 100 C.C. gearless scooter

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Product: MS-06 Solved Assignment 2017 - Marketing for Managers

Course: IGNOU MBA (Master of Business Administration)
Session: Jan - June 2017 or July - Dec

Ignou Mba MS-06 Assignments - Old Sample Answer

Q. What do you understand by Distribution Channels?
Answer. A distribution channel is a set of people and firms that facilitates the flow of a product from manufacturer to end user. Three major parties are involved in a distribution channels: manufacturers, end users, and intermediaries. An intermediary is an independent person or firm that operates in between the manufacturer and the end user. Intermediaries sometimes are called resellers, middlemen, or jobbers. In addition to buying and selling the manufacturers’ products, they also perform other marketing activities such as personal selling, promoting, and gathering market intelligence. Intermediaries may or may not take the title of the goods in transit from the manufacturer to the end users................ In industrial goods, the channels are usually shorter than consumer channels. Direct selling is prevalent due to closer relationship between the manufacturer and the customer, as well as due to the nature of the product sold. Distribution channel for services are usually short and are either direct or by using an agent. Because stocks are not held, the role of wholesalers, retailer or industrial distributor does not apply....... The choice of channels can be of great significance strategically. It sets the tone for many of the other marketing activities, as well as creating major constraints and setting up great opportunities.........

Q. Distinguish Product Marketing Vs Services Marketing.
Answer. Businesses which are marketing a product encounter different challenges in comparison with those that are marketing a service. If you’re transitioning from marketing products to services or vice versa, you need to know and understand these differences to successfully promote and sell. Knowing the different challenges in product and service marketing can help you identify the correct approach. A product is a tangible good that a customer can see, touch, feel, try on, taste or otherwise use..... Services are not physical and cannot be "possessed." Because they can't be seen, touched, or made tangible...... Product marketing is more specialized and detailed than most people may realize......

The experience a client has with a service varies from one individual to another. The marketer is required to address this in 2 steps: first, to separate the elements of the service which could be standardised, and then to standardize them as much as possible. By doing this, clients will be assured that they’re consumption experience will be what they expect.. Email or call us to get Ignou Mba MS-06 Solved Assignment Jan - June or July - Dec ......

Services cannot be stored. This is a key challenge to a service provider as any service time which is not used means a loss in revenue. For example, for every bus seat that sits empty the company is facing a loss in profit. The same issue exists for the hairdresser shop. The barber shop must keep their barbers busy cutting hair and not sitting.....

Q. Write a note on Marketing Research.
Answer. Market research is vital for the success and growth of a company. It helps to enhance the competitive nature of the business and reduce the risks. For marketers, research is not just employed for the purpose of learning, it is also a crucial component required to make good decisions....... Market research does this by giving marketers a picture of what is occurring (or likely to occur) and, when done well, provides alternatives that can be selected. For example, good research may suggest many choices for introducing new products or entering new markets. Generally marketing decisions prove less risky when the marketer can select from more than one option..... With the market getting increasingly competitive with each passing day, possessing apt knowledge about the concerns and tastes of your clients has become essential for any organization. Market research is the best way to improve customer satisfaction, know the factors which affect your organization, and to lift up your performance.


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