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MS-06 Solved Assignment

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  • Version: 2018 July - Dec

Soft Copy: Yes
Downloadable File: Yes
University: IGNOU
Course: Master of Business Administration

Q&A of MS-06 Solved Assignment 2018 - Marketing for Managers

Q. (a) What do you understand by the term marketing? Taking two examples of your choice highlight the importance of "Transaction" in the whole process of marketing

Answer. . Marketing refers to the process in which a business ...... Marketing is human activity directed at satisfying needs..... Marketing occurs every time a social unit..... The process of marketing involves an exchange transaction ......

b) Critically evaluate the significance of marketing function in the Indian economy post economic reforms of 1990's. Prepare an essay highlighting the level of economic and social development, (you may access secondary data from various sources).

Answer. Marketing has acquired an important place for the economic development ......

Q. (a) What are the constituents of marketing mix? Discuss each of them in strategy formulation. Pickup an example one each from an FMCG and consumer durable of your choice and explain their role in strategy formulation.

Answer. The marketing mix is a critical component in the development .......

(b) Why and when marketers, evaluate, and monitor consumer behavior? Elaborate by taking a suitable example where consumer behavior has largely played a key role in the success of the product/brand.

Answer. Consumer Behaviour is referred to the behaviour that is...... The main purpose behind marketing a product is to satisfy demands displayed.......

Q. (a) Discuss segmenting targeting and positioning strategies. What are the advantages that a firm accrue from effective segmentation? Discuss the bases of segmentation for the following products.
i) Food processors.
ii) Perfume for women.

Answer. Segmentation, targeting, and positioning together comprise a ..... Positioning involves implementing our targeting..... Food processor is the ...... Food Processor can be segmented ......

(b) Distinguish a product from a service offering. What are the distinguish characteristics of services that make them different from product /goods. Illustrate with an example.

Answer. There is a major difference between goods and services based on both ..... Services on the other hand are output of individuals .....

Q. (a) Discuss the concept of Product Life Cycle(PLC). Develop suitable marketing strategies for the following products that may be used at the introduction and maturity stage of the PLC.
i) Audio Music System
ii) Packaged fruit juices.

Answer. The product life cycle has 4 very clearly defined stages.....

(b) Discuss the major pricing methods that are available for the marketers to effectively price their product.

Answer. Pricing is the process whereby a business sets the price .....

Product: MS-06 Solved Assignment 2018 - Marketing for Managers

Course: IGNOU MBA (Master of Business Administration)
Session: Jan - June 2018 or July - Dec

Ignou Mba MS-06 Assignments - Old Sample Answer

Q. What do you understand by Distribution Channels?
Answer. A distribution channel is a set of people and firms that facilitates the flow of a product from manufacturer to end user. Three major parties are involved in a distribution channels: manufacturers, end users, and intermediaries. An intermediary is an independent person or firm that operates in between the manufacturer and the end user. Intermediaries sometimes are called resellers, middlemen, or jobbers. In addition to buying and selling the manufacturers' products, they also perform other marketing activities such as personal selling, promoting, and gathering market intelligence. Intermediaries may or may not take the title of the goods in transit from the manufacturer to the end users................ In industrial goods, the channels are usually shorter than consumer channels. Direct selling is prevalent due to closer relationship between the manufacturer and the customer, as well as due to the nature of the product sold. Distribution channel for services are usually short and are either direct or by using an agent. Because stocks are not held, the role of wholesalers, retailer or industrial distributor does not apply....... The choice of channels can be of great significance strategically. It sets the tone for many of the other marketing activities, as well as creating major constraints and setting up great opportunities.........

Q. Distinguish Product Marketing Vs Services Marketing.
Answer. Businesses which are marketing a product encounter different challenges in comparison with those that are marketing a service. If you're transitioning from marketing products to services or vice versa, you need to know and understand these differences to successfully promote and sell. Knowing the different challenges in product and service marketing can help you identify the correct approach. A product is a tangible good that a customer can see, touch, feel, try on, taste or otherwise use..... Services are not physical and cannot be "possessed". Because they can't be seen, touched, or made tangible...... Product marketing is more specialized and detailed than most people may realize......

The experience a client has with a service varies from one individual to another. The marketer is required to address this in 2 steps: first, to separate the elements of the service which could be standardised, and then to standardize them as much as possible. By doing this, clients will be assured that they're consumption experience will be what they expect.. Email or call us to get Ignou Mba MS-06 Solved Assignment Jan - June or July - Dec ......

Services cannot be stored. This is a key challenge to a service provider as any service time which is not used means a loss in revenue. For example, for every bus seat that sits empty the company is facing a loss in profit. The same issue exists for the hairdresser shop. The barber shop must keep their barbers busy cutting hair and not sitting.....

Q. Write a note on Marketing Research.
Answer. Market research is vital for the success and growth of a company. It helps to enhance the competitive nature of the business and reduce the risks. For marketers, research is not just employed for the purpose of learning, it is also a crucial component required to make good decisions....... Market research does this by giving marketers a picture of what is occurring (or likely to occur) and, when done well, provides alternatives that can be selected. For example, good research may suggest many choices for introducing new products or entering new markets. Generally marketing decisions prove less risky when the marketer can select from more than one option..... With the market getting increasingly competitive with each passing day, possessing apt knowledge about the concerns and tastes of your clients has become essential for any organization. Market research is the best way to improve customer satisfaction, know the factors which affect your organization, and to lift up your performance.

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