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MS-423 Solved Assignment

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  • Version: 2018 Jan - June

Soft Copy: Yes
Downloadable File: Yes
University: IGNOU
Course: Master of Business Administration

Q&A of MS-423 Solved Assignment 2018 - Marketing of Financial Services

Q. How does a stimulus response theory work in marketing? Explain and discuss in detail the marketing applications of Marshallian model and Pavlovian model.

Answer. This theory presumes a passive role of the prospect in the entire selling process....... The stimulus response theory saw firms emphasizing the physical appearance of the....... may be further enhanced by engaging the consumer's participation in the process through the use of free....... When we find a product or service of a bank to our liking we...... The model provides logical norms for buyers who want to be....... The impact of economic factors in actual buying situations is studied through experimental design or statistical.........

Q. What are the characteristics of product mix? Explain the important stages in the life - span of a product and discuss as to how it helps in the marketing of banking products.

Answer. Product mix refers to the total number of product lines that a company offers to its ..... The width of a company's product mix pertains to the number of product lines....... Depth of a product mix pertains to the total number of variations for each product....... This stage is characterized by rapid growth of sales volume, caused by the recognition of product by clients and their interest.....

Q. Discuss the activities associated with the management of Issue of Securities and the role played by Lead Manager in managing the Pre-Issue and Post-Issue activities.

Answer. Issue management, now days, is one of the very important fee based services........ An analytical study of various sources, the quantum, the appropriate time, the cost of raising capital and the possible impact of such resources......... Every merchant banker acting as lead manger, should enter into a Memorandum....... The lead manager appoints the Bankers to the issue, underwriters, legal advisers......... Applications for subscription along with the payment instrument are received at the collecting ........ Send copy of the letter of regional stock exchange to other exchanges where listing.......

Q. Explain the risks associated with Pension Funds. How can the performance of these funds be measured? Discuss.

Answer. In investment terms there is a fairly direct relationship between risk and return....... Pension funds are being forced to take more risk with investors' money to cover funding..... The dilemma of trying to secure high yields from a lower base while maintaining growth...... Employee who retires will not be able to maintain the standard of living after retiring comparable...... If the portfolio is the only portfolio held by the pension fund then the total risk of the portfolio......

Q. What is 'Internet Banking'? Explain the benefits of Internet Banking.

Answer. Internet banking allows a user to execute financial transactions via the internet..... Reduced overhead costs associated with not having physical branches typically allow ...... The credentials for online banking is normally not the same as for...... It is quite convenient as you can easily pay your bills, can transfer funds between ...... This means that by the ease of monitoring your account at anytime......

Product: MS-423 Solved Assignment 2018 - Marketing of Financial Services

Course: IGNOU MBA (Master of Business Administration)
Session: Jan - June 2018

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