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MS-63 Solved Assignment

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  • Version: 2018 Jan - June


Soft Copy: Yes
Downloadable File: Yes
University: IGNOU
Course: Master of Business Administration

Q&A of Mba MS-63 Solved Assignment 2018 - Product Management

Q. What is a product? Taking the example of T.V., explain the anatomy of the product i.e. the core benefits, tangible specifications, and augmented features.

Q. Briefly explain the concept of Product Life Cycle (PLC). Do all the products follow the bell shaped curve of PLC? Discuss giving suitable examples

Q. What are the objectives of test marketing? How would you go about test marketing a new chocolate? Discuss.

Q. Explain the stages involved in new product development process, giving suitable examples.

Q. Indian toothpaste market is witnessing a lot of changes, with many FMCG companies, Indian as well as MNCs, launching ‘herbal’ toothpastes. This segment is growing fast and every player wants to corner a significant share of it. You are a product manager-incharge of toothpaste category-in a FMCG company which also intends to enter ‘herbal toothpaste’ segment.
(a) How can you use 'Attribute Analysis' to generate new product ideas for the proposed herbal toothpaste? Discuss.
(b) Suggest alternative basis for positioning of the new product.
(c) Discuss the functions that packaging can perform in marketing of toothpaste.
(d) Suggest a brand name for the new product to be introduced by the company, giving reasons why your choice is a good one.

Product Details: Mba MS-63 Solved Assignment 2018

Course: Ignou MBA (Master of Business Administration)
Session: Jan - June 2018
Subject: Product Management

Old Sample Answers of Mba Ignou MS-63 Assignments

Q. Write a note on product mix
Answer. The product mix, also known as product assortment, is the total set of brands marketed by the ............ product lines and items that a particular firm offers for sale. For example, in case of Nestlé India, product mix includes all the four categories of product lines (beverages, p............ and confectionary, and milk and milk products). The width of product mix is the number of product lines that a company offers. Companies increase the ............ product mix to diversify their risk across many product l............ on one or a few of them. They also widen their product mix to capitalize on their established brand equity.............
Managing product lines and brands is the key element of the product strategy of a company. A company's ............ change, new customer segments emerge, and company's competencies and priorities change. All these changes require a change in a company's product mix. Product mix dimensions ............ . Product mix expansion is achieved by increasing the depth within a particular product line, that is, new brands or variants of ............ line, or by increasing the number of product lines (such as Coca-Cola, Maggi noodles)............
A service product mix is a set of services offered for sale by a company. The service mix of a company can ............ of width, length, depth and consistency. The width of the service mix refers to the number of different service lines offered by the company. The length of a service product ............total number of service items in the mix. The depth of the ............ to the number of variants offered in each service line. The consistency of the service product mix refers to how closely the service lines are related in consumer ............ and so on. ...........

Q. Write a note on Product Positioning
Answer. Positioning has come to mean the process by which marketers try to create an image or an identity in the ............ for their product, brand or organization. It can be defined as "relative competitive comparison" the product occupies in a given market as ............ target market. A destination's ............ by focusing marketing strategies on a particular target market having specific product preferences. In particular, tourism ............ to position their products so that their products seem to possess the characteristics most desired by the target market..............Get Ignou Mba MS-63 Solved Assignment 2018 Jan - June Product Management
For instance, the Kerala backwaters emphasize that they are the perfect location for soothing oneself, ............ life. In customer-oriented positioning, organizations attempt to separate themselves from major ............ one or a limited number of market segments. Strategies to strengthen a product or a destination's image can be divided into two categories – ............ involves changing the generic or expected components of the product being offered. Future changes in demand could justify a company to shift its position in the ............ in demographics, such as age or income, could affect tourist viewers' demands for a certain type of product..............
Failure to position your product the way you’d like it to be viewed in the marketplace means that .............. can be difficult to change. The Apple Newton MessagePad was positioned as the first device that would recognize handwriting. Much of Apple’s messaging for a year .............. kept reinforcing this. It set expectations that could never be met. Unfortunately, no one with full knowledge of the product had carefully thought through this .............. work with all types of handwriting? Only printed words? How could it read handwriting that .............. really believed their handwriting technology would work, but they naively failed to realize the complexity of the problem for certain situations. .............. the product’s uniqueness and built their PR on this unique attribute that they heard about from the engineers. When the product .............. meet the high expectations set for it; it became the butt of jokes and never recovered...............


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