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MS-65 Solved Assignment

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  • Version: 2019 Jan - June


Soft Copy: Yes
Downloadable File: Yes
University: IGNOU
Course: Master of Business Administration

Q&A of Mba MS-65 Solved Assignment 2019 - Marketing of Services

Q. Give examples of services that are high in credence qualities. How do high credence qualities affect consumer behaviour for these services?

Q. Discuss the importance of physical evidence in the context of airline industry.

Q. As a manager of a full service restaurant, what strategies would you use to overcome demand and supply challenges?

Q. Study 'Activity 4' given in section 10.5 of Unit 10, Block-3 of your course material and prepare your plan of action for the same.

Q. 'Pricing strategy includes much more than determining what to charge'? Examine the statement with regards to pricing of services, giving suitable examples.

Q. Assume you are the marketing manager of a company marketing consumer durables like refrigerators, washing machines etc. What product support services would you provide to the customers to have a competitive advantage?

Product Details: MS-65 Solved Assignment 2019

Course: Ignou MBA (Master of Business Administration)
Session: Jan - June 2019
Subject: Marketing of Services


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