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MS-65 Solved Assignment

MS-65 Solved Assignment

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  • Version: 2020 Jan - June

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Soft Copy: Yes
Downloadable File: Yes
University: IGNOU
Course: Master of Business Administration

Q&A of Mba MS-65 Solved Assignment 2020 - Marketing of Services

Q. Where do the following fit on the 'Continuum of Evaluation' for different types of products?
(a) Automobile repairs
(b) Teaching
(c) Restaurant
What are the implications for consumer behavior?

Q. Explain the logic behind these two quotes: "A complaint is a gift" and "The customer who complains is your friend".

Q. Do you think physical evidence really matters in marketing of services? Discuss with the help of examples.

Q. As a manager of a movie theatre, what strategies would you use to overcome demand and supply challenges?

Q. What do you understand by 'non-monetary costs' with reference to marketing of services? Describe the non-monetary costs involved in the following:
(a) Home Loans
(b) Health Services

Q. What are the implications of the services marketing triangle? Explain giving suitable examples.

Product Details: MS-65 Solved Assignment 2020

Course: Ignou MBA (Master of Business Administration)
Session: Jan - June 2020
Subject: Marketing of Services


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