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MS-66 Solved Assignment

MS-66 Solved Assignment

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  • Version: 2020 July - Dec

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Soft Copy: Yes
Downloadable File: Yes
University: IGNOU
Course: Master of Business Administration

Q&A of Mba MS-66 Solved Assignment 2020 - Marketing Research

Q.1. (a) What is marketing research? Try and link the role of marketer with the customer in the entire process of marketing research. Illustrate the above with a hypothetical example of your choice.

(b) Explain the areas of marketing research in the following situations
(i) Firm planning to foray into wellness products
(ii) Proposed launch of electric car

Q. (a) A leading Indian motorcycle manufacturer has assigned the task to conduct a study for their proposed electric motorcycles for the mass market. Prepare a detailed market study for the company with your recommendations.

b) What is data? What are the different types of data available for a researcher? Bring out the relationship between data and the research process with suitable illustration.

Q. (a) Distinguish between Quantitative research and Qualitative research. With the help of suitable examples discuss the possible areas where qualitative research can be used in marketing problems.

(b) Discuss the importance of Data Processing, Coding, Tabulation and Data Presentation in a research project.

Q. (a) Explain the terms univariate, bivariate and multivariate analysis with suitable examples. Explain the term "Analysis of Association" and the various techniques that a researcher can use for data analysis.
Answer. .........

(b) Describe briefly the various multivariate procedures available to analyze associated data in the context of marketing.
Answer. ........

Product Details: Mba MS-66 Solved Assignment 2020

Course: Ignou MBA (Master of Business Administration)
Session: July - Dec 2020
Subject: Marketing Research

Old Sample Answers of Mba Ignou MS-66 Assignments

Q. Write a note on Quantitative research.
Answer. The purpose of quantitative research and analysis is to provide managers with the analytical tools necessary for making better management decisions......... Quantitative research is concerned with measurement. It is used, for example, to measure the size of a market or segment, to validate a finding arising from another source, or to test hypotheses. It usually involves obtaining data from relatively large numbers of respondents who have been sampled in a rigorous manner........... All too often, businesses stop working with analytics after step one-collecting data. Because most analytics systems can automatically generate ready-made reports, it is easy for a researcher to export an analytics report, distribute it, and then consider the job of quantitative research complete........ This is a shame because analytics data is representative of the entire customer population; therefore, it contains a wealth of information that may have implications for the business as a whole, and could, when used well, trigger collaborative efforts across the organization, leading to dramatic improvements in performance.......... There are several ways of collecting the data. The lowest-cost, but most problematic, is the mailed survey. The biggest problem with using the mail is the very low response rate (1-5 percent is common). Do you really want to base your new product decisions on the tiny minority of unusual customers who took the time to fill out the......... Telephone interviewing has taken a beating lately. Direct marketers selling credit cards, mortgage refinancing, and windshield replacement have "poisoned Quantitative Market Research the well." "Do Not Call" lists are a strong response to unwanted telemarketing. Unfortunately, the backlash has also hit the market research companies who merely gather consumer opinions......... The third step in the quantitative survey process is data analysis. The mundane part of this step is inputting the data from paper surveys into an electronic database. Of course, Web and telephone surveys do this automatically as part of their process........ Once the data is in the computer, statistical analysis software is used to create averages, count frequencies, and cross-tabulate the results among important groups of customers..........

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