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MS-68 Solved Assignment

MS-68 Solved Assignment

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  • Version: 2022 Jan - June

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Soft Copy: Yes
Downloadable File: Yes
University: IGNOU
Course: Master of Business Administration
File: PDF/ZIP

Q&A of Mba MS-68 Solved Assignment 2022 - Management of Marketing Communication & Advertising

Q. (a) What do you understand by the term marketing communication? Explain the communication model that describes how communication travels from the firm to the consumers and the factors that affect the way the consumer perceive the message.

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(b) Write a brief on your understanding of the Rural media scene.

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Q. (a) Discuss the elements of promotion mix and their impact with suitable examples.
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Q. (b) What do you understand by the term message design in the communication framework? Bring out its importance in strategy development/formulation.

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Q. (a) Media selection, planning and scheduling are considered as strategic issues in advertising. Discuss each of these issues which makes them strategic.
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Q. (b) Explain the important considerations in the organisation and management of consumer trade promotions.
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Q. (a) Discuss the various functions and structure of an advertising agency.
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(b) What do you understand by "positioning" in the context of advertising agencies? Explain the various positioning alternatives available for advertising agencies with suitable examples.
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Product Details: Mba MS-68 Solved Assignment 2022

Course: Ignou MBA (Master of Business Administration)
Session: Jan - June 2022 July - Dec
Subject: Management of Marketing Communication & Advertising

Old Sample Answers of Mba Ignou MS-68 Assignments

Q. What is marketing communication?
Answer. Marketing communications are messages and related media used to communicate with a market................ Marketing communication helps to develop brand awareness, which means that consumers translate product information into perceptions about the........ When we talk about marketing communications, we need to firstly consider the classic hierarchy-of-effects (HOE) model..... The model is widely-used to explain consumer decision making process...... The classic traditional hierarchy framework asserts that a consumer goes through a three-stage process: cognitive, which refers to the awareness or learning something new; affective, when they develop feeling, interest or desire; and finally behavioural, when the customer takes action....... There are so many different HOE models in marketing literature but the most cited is the one that was initially developed by Lavidge and Steiner (1961) who stated that advertising effects occur over a period of time and in specific stages..... Traditional marketing communication is mostly one way information flow from the companies to the customers. Advertising agencies usually plan, create and implement advertising campaigns or other forms of promotion for their clients. The clients dictate their objectives and usually have a role in shaping the campaign. However, the creative work is left up to the agencies....... Now, with online media such as blogs, companies can interact directly with customers in their corporate blogs or by providing incentives for bloggers to review or write about their products and services......... Marketing communications are intended to both inform and persuade a target audience, with a view to influencing the behaviour of that group.......


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