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MS-611 Solved Assignment

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  • Version: 2018 July - Dec


Soft Copy: Yes
Downloadable File: Yes
University: IGNOU
Course: Master of Business Administration
File: PDF/ZIP

Q&A of Mba MS-611 Solved Assignment 2018 - Rural Marketing

Q. What do you understand by the term 'rural markets'? What are the implications for an FMCG company wanting to enter rural markets, in terms of a) its rural product mix b) its promotion mix.
Answer......

Q. Highlight the major characteristics of the rural marketing environment which must be considered while developing marketing strategies for penetrating rural markets.

Q. Describe the factors that affect the 'problem recognition' and 'information search behaviour' for the rural markets. Illustrate your answer by taking suitable examples.
Answer.......

Q. Explain the concept of promotional pricing in the context of rural markets.
Answer......

Q. Explain the relevance of symbols, pictures and music for designing rural promotion.
Answer........

Q. With the help of suitable examples explain the behavioural aspects in rural distribution.
Answer.........

Product Details: Mba MS-611 Solved Assignment 2018

Course: Ignou MBA (Master of Business Administration)
Session: July - Dec 2018
Subject: Rural Marketing

Old Sample Answers of Mba Ignou MS-611 Assignments

Q. Write a note on Rural marketing.
Answer. Seventy per cent of India's population, 56 per cent of its income, 64 per cent of its expenditure and 33 per cent of its savings come from rural India........ A recent study on rural marketing by the Confederation of Indian Industry (CII) points out that the consumption trend in rural areas has shown a paradigm shift from price-driven to quality-driven products. The winds of liberalization removed barriers and presently, many national as well as international manufacturers have made a foray into different markets....... Rural marketing requires an understanding of the environment in which companies have to operate to deliver products and services. As successful marketing is customer-centric, it starts from under standing the consumers. Consumer decisions and actions can be properly comprehended only when the force field in which they are operating is understood. As such, a study of environmental factors is essential for marketers................ Rural marketing is promotion of a company's products in the rural markets by using......... One of the standard ways of analysing the environment is by using the STEP model. The different factors that are relevant, directly or indirectly, to rural marketers in each of the environments are as given under....... Social environment-Population and households, education and literacy levels, social groups, festivals and melas, entertainment and arts....... Technological environment-Power and energy sources, postal services, telecommunications, information and communication technology, appropriate technology and innovations. Economic environment-Occupations, land distribution, land use pattern, irrigation, asset holding, income, consumption, savings, disposable incomes, rural lifestyles and sales potential, rural credit institutions, rural retail outlets, micro-financing and rural industry........


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