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MS-612 Solved Assignment

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  • Version: 2018 July - Dec

Soft Copy: Yes
Downloadable File: Yes
University: IGNOU
Course: Master of Business Administration

Q&A of Mba MS-612 Solved Assignment 2018 - Retail Management

Q. (a) Define retailing and discuss its growing importance in the current market scenario. Who is a retail customer? Why it is becoming increasingly important for retailer to have enough knowledge of their clientele so as to develop the most ideal and best possible marketing mix strategy. Discuss with suitable illustration.

(b) Discuss the various retail formats you one familiar with and highlight the major characteristics that differentiates from each other.
Answer. .....

Q. a) Who is a retailer? Explain with suitable examples. What are the various tasks that a retailer ought to undertake to ensure for the growth of the business? Take an example of your choice list out all the tasks and explain each of them in contributing to its growth.

(b) What are the elements of strategic planning process? Explain in detail their significance.

Q. a) Discuss the importance of retail mix. It is said that the success of retail business les in proper evaluation of merchandise on offer with the right pricing strategy. Elaborate the above statement by picking up any two examples you are familiar with.

(b) Discuss the concept of customer relationship marketing. Why it is increasingly becoming relevant for retailer to design loyalty programme on an ongoing basis? Explain with a suitable example.

Q. a) Safety and security measures assume greater importance in retail business similar to any other sector/industry. Explain and justify with examples.

b) What is non-store retailing? What are the major types of non-store retail formats available in Indian contest? Comment on the drawbacks of these formats.

Product Details: Mba MS-612 Solved Assignment 2018

Course: Ignou MBA (Master of Business Administration)
Session: July - Dec 2018
Subject: Retail Management

Old Sample Answers of Mba Ignou MS-612 Assignments

Q. Write a note on rural retailing
Answer. The retail business in India accounts for Rs 7,400 billion with about 12 million retailers. 90 per cent of the retail shops are kirana stores. Rural India has 3.7 million shops, spread over 0.63 million villages, with an average of six shops per village with an average sale of Rs 5,000 only. As such, marketers face a huge problem of supplying these shops located in vastly diverse areas....... To bridge the gaps in retailing, private sector companies have taken different types of initiatives. Hindustan Unilever has launched Project Shakti, under which women's self-help groups act as the last link of the retail chain................ Rural retail includes fast moving consumer goods, durables, agricultural inputs and vehicles such as tractors. The rural retail market forms around 40 per cent of the total size of the retail market of India, which according to reports of ASSOCHAM is worth USD 280 billion....... The size of the shop and the product mix are dependent on various factors such as the population of the village, income levels and level of economic development and lifestyles of people......... Different types of outlets may be found in a village. They may be classified as the following according to the products that they sell: paan and provisions (kirana), fancy and medical, books and stationery, agri-inputs, cement and hardware, electrical and electronics, Internet and xerox, video and photography, cloth and garments, etc....... There may be a couple of outlets selling durables........ In the rural context, the retailer has a different role when compared to his urban counterpart....... The concern for affiliations, open approach in dealing with people, lack of awareness about branded products and willingness to learn found in rural consumers require the retailer to play........

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