Shopping Cart
0 item(s) in cart
Ignou MBA Solved Assignments
Email or call us for IGNOU MBA Solved Assignments

MS-61 Solved Assignment Consumer Behavior

Rs. 250.00

  • Version: 2017 Jan - June


Soft Copy: Yes
Downloadable File: Yes
University: IGNOU
Course: Master of Business Administration

Q&A of Mba MS-61 Solved Assignment 2017

Q. Differentiate between organizational buying and individual buying. Taking any product of your choice for your personal purchase and for organizational purposes, explain the differences.

Answer.......

Q. Briefly explain the concept of family life cycle. Which stage of the family life cycle could constitute a lucrative segment for the following? Giver reasons for your answer. Recommend a positioning strategy for each:
(a) Pizza (Takeaway and delivery only)
(b) Branded Gold Jewellery

Answer........

Q. ABC is a prominent company in the travel and vacation industry (both domestic and international).
(a) Describe how the company can use VALS
(b) Which segments should it target and why?

Answer........

Q. Explain the relevance of studying Howard Sheth Model of consumer behaviour for a marketer.

Answer.......

Q. What is the need to study post purchase behaviour of consumers? Explain its implications for the marketers of consumer durables like refrigerators and washing machines.

Answer.......

Q. Why is information search behaviour important to the marketers? Explain giving suitable examples.

Answer.......

Product Details: MS-61 Solved Assignment 2017

Course: Ignou MBA (Master of Business Administration)
Session: Jan - June 2017
Subject: Consumer Behavior

Old Sample Answers of Mba Ignou MS-61 Assignments

Q. What is Organizational and individual buying behavior
Answer. Organization buying is the decision-making process by which formal organizations establish the need for purchased products and services and identify, evaluate....... he organizational buying process is entirely different from the consumer buying process........ While buying decisions are made relatively easily and quickly by individual customers, organisational buying involves thorough and deep analysis......... Both individuals and organizations need to purchase items to accomplish their daily tasks. There is a large difference, however................ why an organization purchases goods and services versus how an individual shops....... Consumer buying is where the final consumer buys goods and services for the personal consumption...... In other words consumer buying means the day to day purchases by individuals to satisfy their daily needs. Organizational buying.......... and services to produce another good with the intention of reselling it to final consumers to earn profits. The organizational buying is also known as business buying......... The buying decisions of organizations are influenced by environmental factors, organizational factors, social factors and personal factors. Participants in the organizational buying process play as many as seven different roles.......... influencer, user, decider, approver, buyer and gatekeeper. Although organizations differ significantly from each other in their purchasing process.......... of industrial buying comprise problem recognition............

Q. Critically analyze the Maslow’s hierarchy of needs theory.
Answer. Abraham Maslow’s pyramid represents a hierarchy of needs that must be satisfied in a sequential order from bottom to top...... He suggests that failing to satisfy a need at any level will prevent progression to the next level......The needs can be divided into two categories. Basic needs include biological and safety. Growth needs include affiliation, esteem and self-fulfilment. Maslow argues that people die if their basic needs aren’t satisfied and feel inferior ...... and esteem needs go unfulfilled and if they cannot achieve self-actualisation........Maslow realized that people need to deal with their survival needs before they can move on to consider........... levels of need. If they don't have the necessary oxygen, food, water, clothing, shelter, and a relatively constant body temperature.......... they're not likely to be concerned about learning new skills to qualify them for future jobs........... Trainers and educators typically address basic needs by providing food and water throughout a session, allowing regular restroom or comfort breaks........... The next higher step after meeting physiological needs is safety. Safety encompasses many different items including protection from bodily harm, security, stability......... anxiety about such items as health, and the ability to finance the most basic economic needs. More broadly, safety needs include possessing a secure job, having insurance against............. and an emergency fund. Maslow views religion as partly a safety need that helps people integrate the world around them.........


Customers who bought this product also purchased...


About Us    Privacy Policy    Shipping/Cancellation/Refund Policy    Terms and Conditions    Site map

Copyright © 2017 Universal Teacher Publications - IGNOU MBA Assignments, IGNOU MBA Solved Papers, Question Bank, Notes, Case Studies