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Ignou MBA Solved Assignments
IGNOU MBA Solved Assignments

MS-61 Solved Assignment Consumer Behavior

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  • Version: Jan - June 2015

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Soft Copy: Yes

Q. How would you differentiate between organizational buying and individual buying? Taking the example of purchase of a computer for your personal use and for organizational purposes, explain the differences.
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Q. Explain the concept of family life cycle. How do the family life cycle stages affect the consumption patterns? Give its implications for the marketer of health insurance policies.
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Q. What do you understand by reference group influence? Suggest a few products for which you think reference groups would exert a strong influence with regard to the purchase of the product and the brand. Provide explanation for your choice.
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Q.What is the need to study post purchase behavior of consumers? Explain its implications for the marketers of consumer durables.
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Q. Explain the concept of learning and discuss its marketing implications.
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Q. Explain the relevance of studying Howard Sheth Model of consumer behavior for a marketer.
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Q. Explain the concept of culture and sub-culture. Discuss the relevance of sub-culture segmentation for food products.
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MS-61 Solved Assignment IGNOU MBA

This page is dedicated to IGNOU Master of Business Administration (MBA) MS-61 Consumer Behavior Solved Assignment. You can download IGNOU MBA MS 61 Solved Assignments of Jan - June 2015 here.

Old Sample Answer

Q. What is Organizational and individual buying behavior
Answer. Organization buying is the decision-making process by which formal organizations establish the need for purchased products and services and identify, evaluate....... he organizational buying process is entirely different from the consumer buying process........ While buying decisions are made relatively easily and quickly by individual customers, organisational buying involves thorough and deep analysis......... Both individuals and organizations need to purchase items to accomplish their daily tasks. There is a large difference, however................ why an organization purchases goods and services versus how an individual shops....... Consumer buying is where the final consumer buys goods and services for the personal consumption...... In other words consumer buying means the day to day purchases by individuals to satisfy their daily needs. Organizational buying.......... and services to produce another good with the intention of reselling it to final consumers to earn profits. The organizational buying is also known as business buying......... The buying decisions of organizations are influenced by environmental factors, organizational factors, social factors and personal factors. Participants in the organizational buying process play as many as seven different roles.......... influencer, user, decider, approver, buyer and gatekeeper. Although organizations differ significantly from each other in their purchasing process.......... of industrial buying comprise problem recognition............

Q. Critically analyze the Maslow’s hierarchy of needs theory.
Answer. Abraham Maslow’s pyramid represents a hierarchy of needs that must be satisfied in a sequential order from bottom to top...... He suggests that failing to satisfy a need at any level will prevent progression to the next level......The needs can be divided into two categories. Basic needs include biological and safety. Growth needs include affiliation, esteem and self-fulfilment. Maslow argues that people die if their basic needs aren’t satisfied and feel inferior ...... and esteem needs go unfulfilled and if they cannot achieve self-actualisation........Maslow realized that people need to deal with their survival needs before they can move on to consider........... levels of need. If they don't have the necessary oxygen, food, water, clothing, shelter, and a relatively constant body temperature.......... they're not likely to be concerned about learning new skills to qualify them for future jobs........... Trainers and educators typically address basic needs by providing food and water throughout a session, allowing regular restroom or comfort breaks........... The next higher step after meeting physiological needs is safety. Safety encompasses many different items including protection from bodily harm, security, stability......... anxiety about such items as health, and the ability to finance the most basic economic needs. More broadly, safety needs include possessing a secure job, having insurance against............. and an emergency fund. Maslow views religion as partly a safety need that helps people integrate the world around them.........


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